Alexa Rank – How Does it Help With Competitive Analysis?

alexa rank important

Ranking top on Google is great! But it would be better if you also focused on Alexa rank. It possesses the same importance for your business. Some marketers and businesses understand that Alexa rank is as essential as Google rank for their sites, helping them drive more traffic and conversion. To help you understand the importance of Alexa rank, we have listed the importance of the third-party marketing tool and how it helps you with competitive analysis.


Businesses these days know the importance of ranking on top in the search engine. If your targeted customers can’t find your brand on the search engine, it is not easy for you to do it. Today most brands are taking the support of digital marketing consultants and agencies to help them out to boost their business presence online.

However, there are numerous types of ranking that a lot of brands concentrate on. It’s baffling, and many are unaware of its importance. Businesses operating online need to understand the importance of the Alexa ranking system. It helps you estimate everything about your website. It even helps you with competitive analysis making it easier to plan your marketing game to stay ahead in today’s competitive market.

What is Alexa Rank?

A global ranking system, Alexa Rank, uses web traffic information to list out websites online. It helps estimate website traffic and is widely used by organizations for competitive analysis. Alexa ranking is accurate for sites ranging between 1 to 100,000.

How Does a Third-party Marketing Tool Work?

Alexa uses a combo measure of “Unique Visitors” and “Pageviews” samples over a rolling three-month period. Website visitors are measured by the number of Alexa users who visit the site on the day. Whereas “Pageviews” is measured based on the total number of user URL requests for a site. The site with the highest combo of page views and visitors ranks on the top of the Alexa traffic ranking list.

Install and download the Alexa toolbar to contribute data to the rank. It makes it easier for you to know the Alexa ranking of your website and send traffic data to a central server, recording your URL and IP address you are visiting the most.

Myths About the Global Ranking System You Must Know About!

There are constant arguments about the validity of Alexa’s traffic ranking. The global ranking system has posted many blogs to demystify a few popular myths and sprinkle amazing light on how it gathers its data. You can get all the essential information to know more about the marketing tool.

Alexa Internet Inc represented Alexa Traffic; it shows that Amazon acquired Alexa for $250 Million. Businesses these days are looking for effective ways to enhance their website rank as commonly believed misunderstandings about the Alexa Traffic Rank. The ranking system was launched in 1998, but there are many myths about it, these includes:

  • Alexa measures traffic from users who have installed the toolbar;
  • The global ranking system measures site owners and Internet marketers;
  • Maintaining site influences its rank;
  • Installing an Alexa widget will increase your rank;
  • If the site traffic gets up, it ranks better;
  • You can get a better rank if you have a paid account.

If you’re looking to improve your site ranking, visit our site to know which services we offer. Keeping in mind the data, we plan our strategy that helps you rank on the top of the search result.

Pros of Alexa Rank Making it the Perfect Option to Choose!

There are numerous pros to focus on Alexa Rank; the third party marketing tool records around three months when determining the rank of a particular website. By examining the last three months’ records and taking the standard value, promotes a consistent and practical calculation of the quantity of web traffic of sites. You can leverage various advantages of Alexa Rank like:

  • Helps to know the real traffic;
  • Provides detailed Alexa Rank;
  • More conventional Analytics Reports;
  • Monitor site performance;
  • It helps to get metrics to boost advertising revenue.

Acknowledge records of last months decrease the probability of invention of an unusual rise in website logging in. It is found that Alexa assesses those websites that users have inflicted through the toolbar. Therefore, there are greater chances for websites to gain increased traffic and better rank in the search engine.

Tips to Improve Your Overall Ranking & Website Traffic

There are numerous mistakes that individuals can consider as a mortal to avoid making the same in the future. Alexa ranking of your site is not the concept to worry about these days. You can help you enhance your traffic, and it mainly comes from:

  • Provide fresh content on your website;
  • Optimized experience;
  • High-quality links to your website from different resources.

Alexa Rank helps to control the site, use an effective tool. It makes it easier for you to access a broad set of data that is not estimated. Google Analytics is one of the most suitable options, and it is free.

The primary part of Alexa ranking is to provide more utility to search for traffic that relinquishes from a website. It means that when visitors possess the Alexa toolbar installed on their visit and browse your site, your website ranking will increase. Check a few of the crucial tips that help you improve your overall ranking and website traffic.

Write Quality Content

Everyone knows that content is a primary part of a website. If you practice non-duplicate content for website and submission, then definitely your Alexa ranking will increase. You can learn about how you can create SEO-friendly content. One of the beneficial and essential parts is to post unique content. This can help you improve your Alexa ranking in a short time.

Most search engines like unique and fresh content on their site; hence it becomes essential for you to post high quality and fresh content on your site. If your content is perfect, then search engine ranking will improve.

Social Networking

Social channels bring the end number of visitors to your business. Planning and implementing the right social media marketing strategy can help you bring numerous visitors to your site. And due to high traffic on your website, you can experience an increase in Alexa ranking as well. There are multiple social networking tools and sites that you can consider using to improve your Alexa ranking.

Install Alexa Toolbar

It’s one of the effective methods to improve your ranking, as all visits to your website will directly reflect your ranking. The toolbox includes multiple things that help you improve your present Alexa ranking.

Work with Effective Keywords

Looking to improve your Alexa Rank? It’s highly prescribed to go for keywords research before moving ahead to improve your website. Then it becomes vital for you to work with traffic fetching and relevant keywords. For creating high-quality content, focus on high-quality keywords. There are many tools that you can use to find relevant and traffic-generating keywords for your site. You can even take support of Alexa’s Keywords Tool.

Wrapping it Up

Undoubtedly having analytics insight into a site’s performance is valuable. It’s crucial to determine a wide net, especially when it comes to site relevancy. Many tools provide you with a wide array of advantages, including live traffic data for the site. However, it also helps you have a heatmap of your website and plan your marketing strategies accordingly.

However, if you want to improve your website ranking and traffic, social media engagement is essential. Good practice can help you reach your targeted goals. You can even use a comprehensive set of Alexa analytics tools to get a jump-off for your business website.

About Elvis Tapfumanei

Elvis Tapfumanei is a well-rounded content marketer at Selfcraft Media. His experience in digital marketing techniques and cutting-edge technologies led him to help entrepreneurs to achieve positive and profitable results for their businesses through effective content strategies.

Selfcraft Media is a full-service systematic digital marketing agency focusing on crafting cutting-edge marketing strategies for our valuable clients. We devote our highly influential digital marketing skills to carve personalized campaigns to achieve big goals.

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